This campaign leveraged TikTok to reach IT decision-makers, emphasizing that social media is crucial, with 73% of them engaging with vendors on such platforms.
The hashtag #smallbusiness on TikTok has amassed 39B views, showcasing the significant buying intent and engagement among users, particularly for SMB-related content.
Ogilvy identified key SMB sectors with a strong TikTok presence, such as cafes and design, crucial for connecting with core audiences effectively.
The strategy was tailored for SMB owners using tech, representing a vital community that could influence IT decision-makers through relatable messaging on TikTok.
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