9 of the most impactful CMOs share their lessons from 2024-and predictions for 2025
Briefly

Trust is everything, and the benefits of trust compound exponentially. Our DoorDash-All-The-Ads campaign benefited from an extraordinarily high level of trust... When in doubt, trust.
The role of the chief marketing officer is ever-evolving, and often bespoke to the company and brands with which they work... marketing execs must continuously straddle the growing collection of media.
Brands are both excited and terrified by the constant cultural moments created by an always-on audience, making the landscape more complicated for marketing execs.
As we look towards the future, I believe the biggest development marketers can expect in 2025 will be navigating the relationship between AI and consumer trust.
Read at Fast Company
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