8 Ways to Maximize ROI at Conferences
Briefly

Attending a conference can provide valuable insights and networking opportunities, but it's essential to have strategies in place to maximize the return on investment.
'Engaging with competitors' audiences can be a goldmine for insights into the market and competition, leading to improved product features and effective pitches,' says Jayen Ashar, CTO of Scaleup Consulting.
'Creating write-ups of the talks not only helps consolidate knowledge but also fills content gaps and builds relationships with speakers,' suggests Will Rice, SEO and marketing manager at MeasureMinds Group.
'Post-conference follow-up is crucial; without it, many connections made during the event can quickly fade into obscurity,' emphasizing its importance for nurturing relationships.
Read at Inc
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