"One year, we decided to separate deals into daily flash sales rather than spread smaller discounts across every product line. We released new daily sales in the week leading up to Black Friday to make our sales more accessible. With shifting daily deals, we spread demand for our production team and encouraged customers to try a new line at a heavily discounted rate." - Michael Nemeroff, CEO of RushOrderTees.
"We know that many shoppers are looking for deals before Black Friday even starts, so we start rolling out our Black Friday sale prices early—even though there are still weeks until the event starts. This tactic helps us capture early shoppers who are eager to get a head start on their holiday shopping, helping us to drive sales before the rush of Black Friday starts." - Breanna Hendry, social-media marketing director for Minky Couture.
"I've found that creating bundle deals is a highly effective strategy for Black Friday, as it allows retailers to increase overall sales while providing perceived value to customers. Bundles can entice shoppers to spend a little more to get a great deal on multiple items they may have been considering anyway." - Matthew Kinneman.
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