We partnered with a neighborhood filmmaker to make an advertisement to play at our local independent movie theaters. He shot it on 35-millimeter film and it looks so cool. While we do a fair amount of digital and social media marketing, it's nice to reach customers outside of their phones or computers.
We've always offered our clients a free, high-quality T-shirt. I see most businesses charge for that, but I've never understood why. Getting our clients to share their fitness successes with friends, family, business clients, and patients is our No. 1 way to promote our business.
I make art, and in the late '90s, I sold a piece for $5,000. Before that, I hadn't sold any originals for over $2,000. I used this money to make prints of five of my best works.
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