Clay, a data enrichment provider, recently secured $40 million in Series B funding, elevating its valuation to $1.25 billion. With its focus on AI and automation, Clay aims to streamline the process of researching accounts for sales and marketing teams. Unlike typical cold email tools, Clay provides value through its integration with numerous data sources, improving both the speed and accuracy of data retrieval. This capability supports various marketing strategies, including account-based marketing and leveraging intent data to enhance outreach effectiveness.
In the data world, speed and accuracy are everything. The faster teams can get their hands on good, quality data, the faster they put it to use, create personalized messages, and get in front of the right people.
Marketers running ABM campaigns need to identify key accounts at the outset, which is an area where Clay can help. But Clay can also deliver the data to enrich the profiles of those accounts.
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