More than half of young people, 57%, aspire to be influencers, drawn by the allure of fame, money, and the desire for community and creativity.
Taylor Lorenz points out that becoming a paid creator is like running 'your own independent media company,' where many startups, including media ones, tend to fail.
The reality of influencing is challenging, with only 4.7% of social media users earning a living, and about 48% of creators making only $15,000 or less.
Despite the appeal, the influencer market is tough; less than a third of creators earn over $50,000 a year, highlighting industry's challenges.
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