Sephora's annual beauty festival, Sephoria, attracted 5,000 attendees who engaged with over 50 brands, showcasing immersive experiences amidst Atlanta's transformed Pullman Yards.
The event's theme, "Beauty Funhouse," allowed attendees to explore creative booths, participate in competitions, and win exclusive products, creating a vibrant, festival-like atmosphere.
Despite Hurricane Helene causing initial disruptions, the festival flourished by offering workshops, brand interactions, and fun games that enhanced the overall attendee experience.
Sephora highlighted both established brands like Drunk Elephant and emerging labels, fostering community and innovation within the beauty industry during this spirited gathering.
Collection
[
|
...
]