When your CRM (in this case we're using HubSpot as the CRM platform) and LinkedIn are working together, you'll achieve those outcomes. This integration frees up your team to focus on high-value activities, like building relationships and driving new opportunities.
How it works: Set up a workflow that fills in the LinkedIn search URL for each lead using their first name, last name and company. This URL leads straight to LinkedIn and opens a search for that lead's profile.
If your team has LinkedIn Sales Navigator, you can connect it to HubSpot to make outreach even easier. Reps can view and reach out to leads directly in HubSpot without extra steps.
The integration centralizes LinkedIn communication in HubSpot - it lets reps view LinkedIn profiles, message leads and send connection requests, all from inside HubSpot.
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