TikTok’s rise to dominance reshaped social media, introducing a video-centric culture and sophisticated editing tools, making short-form content a central focus of user engagement.
Before TikTok, video content was secondary on social media. Its emergence revolutionized the landscape, creating a demand for video content that transcended previous platforms.
TikTok not only changed the nature of content consumption but also forced other platforms like Instagram and YouTube to adapt rapidly to the new short-form video trend.
The app's increased emphasis on discoverability and user-generated content has shortened attention spans across the U.S. and altered marketing strategies, especially in entertainment.
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