Understanding marketing terms enhances communication in the business world and offers unique perspectives on problems. Terms act as mental models for diverse viewpoints and solutions.
Guerilla Marketing involves unconventional, low-cost strategies for maximum exposure. Examples like the Blair Witch Project show how creativity and buzz can lead to success on a budget for startups.
Dark Social involves sharing content through private channels hard to track with traditional analytics. Startup founders benefit from recognizing its significance in driving traffic and engagement.
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