5 CMO priorities today, from AI and cookieless personalization to funnel collapse
Briefly

It's very important for marketers to prepare themselves for these tectonic changes that are happening all around us... They need to invest time and effort to educate themselves.
In the years since programmatic media buying was born in the mid-90s, advertisers have discovered incredible advancements in achieving personalization despite signal loss.
Read at The Drum
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