The article discusses the shifting landscape of corporate values and policies amid changing political climates, particularly around diversity, equity, and inclusion (DEI) and environmental, social, and governance (ESG) practices. While large companies like Meta and Ford can afford to drop such policies without significant repercussions, smaller enterprises may struggle to survive without a commitment to these values. Ultimately, the article emphasizes that small businesses must appeal deeply to consumers to succeed, differentiating themselves from larger corporations that can take more risks in their branding and societal engagement.
Opinions expressed by Entrepreneur contributors are their own.
No matter what field you operate in as an entrepreneur, business manager or marketing executive, it is perfectly normal to feel like we are walking into a "whole new world" which is a little upside down and sideways with a line of vision akin to a being inside a well-shaken snow globe.
Governing around values takes energy and money, which cuts into profits - but not for much longer.
The big question is, can small businesses, startups and entrepreneurs change their values and thrive like big brands that seem to be doing so?
Small businesses need to appeal to consumers on many levels to capture attention, trial and sales.
Collection
[
|
...
]