3 Ways to Create Community Beyond Transactions in Experience-Driven Retail | Entrepreneur
Briefly

Sephora and Sally Beauty's success stems from diversification and advanced technology solutions, providing experiences beyond product sales through an omnichannel approach. Sephora's early adoption of digital tools and Innovation Lab showcases their commitment to innovation.
Agile technology platforms are crucial for businesses to adapt to changing trends and support growth, emphasizing the importance of diversification in revenue streams post-pandemic disruptions.
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