In the influencer marketing sector, Black content creators are paid 35% less than White creators for similar work, a discrepancy revealed through a study conducted by the Influencer League and MSL. This gap is notably larger than disparities found in other industries. Despite being similar in engagement and follower counts, the earnings difference poses a serious concern. Although further research in the U.S. has been scarce, other studies have indicated similar trends globally. Experts emphasize that the majority of creators rely on sponsorships, urging brands to take action against this inequity.
Black influencers get paid 35 percent less than their White peers, highlighting a significant racial pay gap in the influencer economy that needs attention.
92 percent of creators say sponsorships and partnerships are their biggest revenue stream, suggesting brands play a crucial role in addressing pay disparities.
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