ADWEEK has introduced its Ultimate Super Bowl Ad Ranker, which evaluates the effectiveness of Super Bowl 59 advertisers. By utilizing various metrics, including social media mentions tracked by Hootsuite, search effectiveness measured by EDO, and viewer sentiment assessed by System1, the platform determines an overall ranking of advertisements. The comprehensive analysis concluded that Doritos, Budweiser, and Lay's topped the list of the best-performing ads. However, it's noted that some brands, such as Fetch, Skechers, and the NFL, were not included in this ranking due to various reasons.
ADWEEK's Ultimate Super Bowl Ad Ranker evaluates advertisers based on social media mentions, search effectiveness, and audience sentiment to determine the best ads.
Top Super Bowl 59 advertisers were identified as Doritos, Budweiser, and Lay's, as determined by a combined ranking from various analytics firms.
Different metrics were employed, such as Hootsuite for mentions and EDO for generating web traffic, to create a comprehensive ranking of Super Bowl ads.
ADWEEK's method of merging different rankings provides a clear picture of ad performance, although some brands were excluded from the analysis.
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