"I've spent the last year focused on building meaningful relationships on LinkedIn - sharing personal and professional experiences to create genuine connections. Each of these words have shaped this journey: staying curious about what my audience cares about and wants to learn from me, experimenting with creative ways to share my experience and engage with others, and embracing the courage it took to get started and be vulnerable."
"As the CEO of a social company, I recognize the transformative power of social media. It drives pipeline, builds connections, and ensures your voice shapes conversations that are happening with or without you. But what's even more powerful is the impact the relationships built through social can have outside of the digital world. A memory that stands out is the first 'IRL' dinner I had with a marketing leader I connected with on LinkedIn, after months of engaging with each other's content."
Many marketers report that AI can increase efficiency and improve marketing work, while emphasizing that human connection remains crucial. Marketers value authenticity over polished perfection and note that consumers seek community across industries. Building genuine relationships on LinkedIn through personal and professional sharing can turn digital interactions into real-life friendships. Social media can drive pipeline, build connections, and shape conversations, and relationships formed online can have meaningful impact offline. Marketers encourage hesitant peers to start posting and engage, because experimentation, curiosity, creativity, and courage foster genuine audience engagement. Authenticity, even if unpolished, often outperforms perfection in building trust.
Read at Hubspot
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