For the second consecutive year, USA TODAY Ad Meter invited students from universities to evaluate Super Bowl commercials. Notably, Franklin College participated for the first time, with students from the Pulliam School of Journalism assessing various ads. Their ratings revealed a unique perspective compared to the overall Ad Meter, highlighting commercial effectiveness from a youthful vantage point. Topping their list was the NERDS ad, featuring Shaboozey's musical performance. The Franklin students appreciated its engaging visuals and connection to the product, showcasing the diverse tastes of young audiences.
"This commercial was 'satisfying' to me. I love how they had the big gummy, and then all the little ones hop onto the big one..."
"One of the best spots to capture the feel of the Big Easy, the simplicity and vibe of the 30-second commercial made it a big hit with the class."
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