Data privacy is the next frontier for platforms to build trust with audiences. As more users seek personal ownership of their data, platforms with strong privacy safeguards will gain a competitive advantage.
I do fear a significant turnover in social media professionals as they are forced to navigate even more challenging environments. Burnout continues to be a major issue for digital professionals, and companies that don't take this seriously risk losing great employees with industry and institutional knowledge.
I believe the polarization of social media platforms will cease to matter. PR and comms teams will be under scrutiny to deliver results in terms of brand differentiation and driving meaningful metrics: traffic, conversions, user growth, etc.
AI has ruined traditional social media channels like Facebook and X through bots and spammy or misleading content. While BlueSky gained a million followers in a day, this looks to be a life raft for fed-up users rather than the destination.
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