Haymans Fung, global head of marketing at Standard Chartered Bank, emphasizes the need for aligning marketing strategies with business goals. In 2024, the bank held its inaugural Family Office Forum in Hong Kong, engaging with ultra high-net-worth families and reinforcing its market position. Fung reflects on the year as fulfilling, highlighting not just business growth but also the importance of adding community value. She advocates for using the bank's resources to inspire and create a positive impact, showcasing a dual focus on accomplishment and societal contribution.
Make sure your marketing strategy is truly aligned with the business strategy. Talk to your stakeholders, understand the gaps and opportunities and ensure your work is solving real problems for the company.
2024 has gone by so fast, but it's been a fulfilling year, looking after Hong Kong and our other key markets. We've done so much great work, and I am really proud of what we've accomplished.
It's important that what we do is really inspiring and adds value to the community. We have a great platform, and it's crucial that we use it to give back and make a positive impact.
The bank's inaugural Family Office Forum in Hong Kong drew 80 global ultra high-net-worth families, including the renowned Rockefeller family.
#marketing-strategy #business-alignment #community-impact #wealth-management #high-net-worth-individuals
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