"The U.S. alcohol market is highly dynamic and competitive, driven by a diverse range of consumer preferences... leading to a rise in moderation trends such as low- and no-alcohol beverages."
"A growing number of consumers are seeking lower-calorie, low-carb, gluten-free, and alcohol-free options as part of a broader wellness movement," he says.
"Consumers focus on quality domestic beer and Mexican imports. Meanwhile convenience and variety from canned cocktails, hard seltzers and more are driving growth," he adds.
"Silver Eagle Houston works constantly with all suppliers to hyper-localize marketing and media programs to ensure our brands reach, connect and resonate with consumers at the right point."
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