Firstly, 'boomers' (The Baby Boomer generation) are using TikTok - and getting just as hooked as everybody else. According to GWI, there's been a 57% increase in boomers using TikTok since 2021. They have a bigger spending power than other generations and have felt chronically under-served for years. But TikTok truly now has content for everyone...
Secondly (and whisper it), marketers have realized that TikTok shops currently represent the latest 'golden era' of commercial opportunity and the first since Facebook Ads in 2016/2017. Almost every discussion board I visit now involves at least one person dumbstruck by the impact of a TikTok shop on sales.
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