Last year, vitamins and supplements topped the sales charts for US Shopify merchants. Google searches for sleep aids like 'melatonin gummies' have increased, while a 300% rise in searches for 'magnesium spray benefits' indicates growing interest.
Supplement products offer accessibility to businesses of all sizes. From solo entrepreneurs creating herbal remedies at home to large companies attracting national retailers, there's a market for various business scales.
Popular marketing strategies for selling vitamins and supplements include collaborating with influencers, showcasing testimonials, and offering bundle deals. These strategies help attract customers and drive sales.
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