"Memes can be equal parts funny and confusing. They're quirky, quick, and everywhere: from WhatsApp groups to global ad campaigns. It's no secret that memes have taken over digital culture. You'll find them used in marketing, protest signs, political rallies, and even classroom presentations. What started as internet inside jokes are now shaping communication. Memes have become a new kind of language, one that brands can't afford to ignore."
"To better understand how memes are being used in advertising, we spoke with Swati Jiwarjka, a freelance advertising expert. Swati specializes in digital storytelling and believes strongly in leveraging pop culture for modern campaigns. With a decade of industry experience, she's watched the evolution of content trends firsthand. "Brands no longer just want polished ads," she says. "They want relatable, shareable content and memes fit right in.""
Memes permeate digital culture, appearing in messaging apps, advertising, protests, politics, and classrooms, and function as a new communicative language. Brands increasingly prioritize relatable, shareable content over polished ads, using memes as campaign hooks across formats like reels and short-form videos. Startups and D2C brands lead experimentation, with younger audiences showing higher receptivity. Early resistance subsided after viral successes demonstrated superior engagement metrics compared with traditional ads. Memes now feature in formal strategy decks, offering rapid, wide reach and personal, humorous connections that can drive overnight virality and broaden appeal beyond Gen Z to larger brand audiences.
Read at Bored Panda
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