A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed over a psychedelic background and speaking in a hypnotizing, ethereal voice. "It's time to stop doing nothing, and start doing something," he crooned. "I cast . . . motivation!"
Memes can be equal parts funny and confusing. They're quirky, quick, and everywhere: from WhatsApp groups to global ad campaigns. It's no secret that memes have taken over digital culture. You'll find them used in marketing, protest signs, political rallies, and even classroom presentations. What started as internet inside jokes are now shaping communication. Memes have become a new kind of language, one that brands can't afford to ignore.