Social commerce integrates shopping experiences directly into social media platforms, simplifying the buying process, increasing customer engagement, and leading to higher sales.
In 2023, social commerce generated $517 billion in revenue globally, with an expected annual growth rate of 13.7% until 2028, predicting over a trillion dollars in revenues by then.
Instagram is a key platform for social commerce, with 2.35 billion monthly active users participating in social shopping through features like shoppable posts and Instagram Live Shopping.
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