Jim Fredrick, a seasoned film marketing professional, emphasizes the unparalleled importance of movie trailers in generating excitement for openings. He notes the need for cohesive marketing strategies that create anticipation, likening it to a volcano ready to erupt. With over 35 years of experience in the industry, Fredrick has contributed to many notable films, documenting his journey and insights in his memoir, "Opening Weekend," which details the complexities of movie marketing and distribution.
I believe part of it is absolute prejudice because I started as a trailer. That was my first real job in film marketing and I just love it so much.
I think you need all the marketing disciplines going at once working together to build this excitement anticipation, like a volcano about to erupt.
It has different platforms now. You see it differently, but I do think it's still the most important tool.
He has helped produce more than 196 film marketing campaigns, including iconic films like The Shawshank Redemption and the Harry Potter franchise.
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