"The Rams unveiled updated Royal Blue and white uniforms and announced subtle changes to logos as part of what the Rams described as 'a refined brand and uniform refresh.'"
"The team 'removed the 'Bone' uniform from the rotation,' the release said, indicating a significant shift in their branding strategy."
"The Rams head logo has been 'enhanced to appear bolder and tougher for a fiercer expression, and the horn features a sharper, more defined point.'"
"The team, with reigning NFL most valuable player Matthew Stafford at quarterback, is expected to be a favorite to play in Super Bowl LXI at SoFi Stadium."
The Rams introduced updated Royal Blue and white uniforms, discontinuing the 'Bone' uniform. They will also reveal two alternate uniforms later this year. Changes to logos include a bolder Rams head logo and a simplified 'LA' monogram. The team, led by MVP quarterback Matthew Stafford, is a Super Bowl LXI favorite. They will begin offseason workouts and hold the No. 13 pick in the upcoming NFL draft.
Read at Los Angeles Times
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