"With Netflix, a lot of our appeal lies in the distribution and reach that we have globally. It's an awesome opportunity where everybody in the world can tune in." — Brandon Riegg, VP of Nonfiction Series and Sports at Netflix. This highlights Netflix's unique global reach for live events.
"Live events are crucial for drawing millions of eyeballs at once, which is what advertisers want." This underscores the significance of live programming in bolstering Netflix's advertising model.
"Paul says that during an ayahuasca ceremony, he saw himself fighting former boxing heavyweight champion Mike Tyson, with millions of kids watching the match on their TVs and devices." This illustrates the visionary aspect of the event and its target audience.
"The bout is by far the Los Gatos, Calif.-based streaming giant's biggest sports event yet...and will probably be its highest-profile effort in live streaming to date." This sets the context for the significance of the match in Netflix's live event strategy.
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