A significant rise in sauna culture is underway in the UK, with the British Sauna Society noting an increase from 45 to 90 public saunas between 2023 and 2024 and predictions of over 200 by the end of 2025. The growing popularity is attributed to the health benefits associated with sauna use, which include improved circulation, better sleep quality, and stress relief. In addition to public options, many Airbnb rentals are now offering private sauna experiences, combining personal wellness with unique accommodations.
The British Sauna Society reports a staggering rise in the number of public saunas in the UK, from 45 to 90 within a year.
Saunas are gaining popularity in the UK due to their numerous health benefits, such as improved circulation, reduced stress, and enhanced sleep quality.
People looking for a private sauna experience can find various Airbnb options featuring sauna cabins, allowing for relaxation without shared spaces.
With projections of over 200 saunas by the end of 2025, the trend reflects a cultural shift towards embracing sauna practices as part of wellness.
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