Starbucks is offering a unique opportunity for coffee enthusiasts to become Global Coffee Creators for a year, engaging with local cultures across various international locations. The role involves creating content that showcases the Starbucks experience, including customer stories and specialty drinks. Candidates must submit a TikTok video explaining their fit for the position, and both internal and external candidates are welcome to apply. This initiative reflects a growing trend in brands employing content creators for authentic engagement and integration into social media landscapes.
"By bringing a creator in-house, brands get more than content and reach. They get a direct line to someone who understands platforms, audiences, and trends..."
"This latest role is part of a broader shift toward brands putting content creators on payroll... it's a mutually beneficial move."
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