In 2024, Lamborghini reported unprecedented sales of 10,687 cars, translating to $3.4 billion in revenue and $910 million in profit. CEO Stephan Winkelmann credited growth to the introduction of hybrid models and a fresh lineup, enhancing appeal amid a soft luxury auto market. Unlike peers like Bentley and Mercedes-Benz, Lamborghini is focusing on new demographics and the expanding EV market while maintaining brand exclusivity. With a strategy aimed at increasing car density in well-off cities, the company views potential for further growth without compromising its luxury status.
We have all plug-in hybrids at Lamborghini, all three cars, and this is something which is paramount to the success of the brand.
In certain cities in the world we have a higher density of our cars. On the other hand, we have more and more high net-worth individuals worldwide, so there is an opportunity to increase volumes without losing exclusivity.
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