"Mia Roberts, co-founder of Enviromates, stated, 'Watching the Earthshot Prize, it struck me that every Earthshot needs an Earthsling. There are many inspiring environmental projects, but too many still struggle to get seen, get supported and grow.'"
"Simon Roberts, co-founder of Enviromates, mentioned, 'We think of Enviromates as platform infrastructure for a more connected environmental economy. Projects, brands and consumers already exist. The goal is to make the links between them stronger and more usable.'"
Enviromates, a UK fintech startup co-founded by Mia Roberts, has launched a platform to connect environmental projects, brands, and consumers. The initiative addresses a coordination gap in environmental efforts, making it easier for projects to gain visibility and support. The platform aims to facilitate meaningful participation by providing infrastructure that enhances connections and engagement. Future expansion beyond the UK is planned for Earth Day 2026. The founders emphasize the need for stronger links between existing projects, brands, and consumers to foster a more connected environmental economy.
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