In the fintech sector, Dmytro Rukin, CEO of LaFinteca, emphasizes that success is rooted in investing in local talent and understanding regional nuances. Unlike many firms that rely solely on technology, LaFinteca prioritizes hiring within Latin America to gather genuine insights from the ground level. This approach enables the company to tailor its products effectively while balancing a cohesive culture with local adaptations. Rukin advocates for shared values and decentralized leadership, asserting that scaling a company relies more on empowering employees than merely replicating processes.
Some of the most critical insights we've had didn't come from market research - they came from someone on the ground, in the room, explaining how things really work.
You don't scale a company by replicating processes. You scale it by empowering people to think and act autonomously.
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