In recent search forum discussions, Google's head of search, Liz Reid, shared insights in an interview with the Financial Times. Key highlights included Google's stance that structured data does not contribute to better rankings. Additionally, it was noted that Google’s AI Overviews can link to themselves repetitively, reflecting the ongoing evolution of AI in search. Moreover, Google is exploring a new AI Mode shortcut while addressing a bug related to product images in search results. The significance of understanding online marketing for newcomers was emphasized by experts.
Google's structured data does not impact ranking, as stated by their representatives. This emphasizes the importance of content quality over data structure for search performance.
Google's AI overviews can create self-referential loops, showcasing the complexity and evolving nature of AI in search technology.
Liz Reid, Google's head of search, of the Financial Times interview, mentioned the continual changes in search without formal announcements, highlighting the fast-paced nature of technology.
Experts recommend understanding the technicalities of online marketing and search engines as it will significantly improve efficiency and focus for new marketers.
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