Adelicious has partnered with Lock It In to bolster audience growth strategies and commercialization of their podcast portfolio. The collaboration will enhance existing shows and potentially new productions. Adelicious recently added popular podcasts such as Sh**ged. Married. Annoyed. and aims to monetize its offerings through partnerships with brands like Hearst UK. Lock It In, founded in 2024 by notable figures from the podcast industry, is recognized for creating engaging and culturally relevant podcast content.
Lock It In are still fairly new, but they're already stepping up and making their mark, creating the kind of audiences and brands that get people talking. Their entertaining, culturally tuned approach is exactly what audiences and brands are looking for.
We were actively looking for a new partner to help take our podcast portfolio to the next level, and everyone we spoke to in the podcast world pointed us in the direction of Adelicious.
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