The article discusses the author's transformative journey from feeling like an outsider in franchising to recognizing the industry’s emphasis on relationships. Frustrated with existing franchise events catering solely to development teams, the author and a friend conceived the Service Franchise Summit (SFS), set for June 11-13 in Midway, Utah. This event aims to enable marketing and operations teams within the franchise industry to form authentic connections through shared experiences rather than superficial networking. The author's belief in the power of relationships is central to making lasting impacts in business environments.
The Service Franchise Summit aims to create genuine connections for franchise marketing and operations teams, moving away from superficial networking to foster real relationships.
Belonging in franchising transformed my view of business; it thrives on relationships that go beyond transactions, making every connection meaningful.
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