Sstrene Grene, a Danish family-owned retailer, is expanding in the UK, aiming for 100 stores by 2027 after opening a new location in London. This growth comes as part of a strategy to capitalize on decreased rents following the pandemic and Brexit. Positioned near Ikea, Sstrene Grene seeks to invigorate the UK high street alongside other Nordic brands like Flying Tiger. Known for its diverse range of homewares and crafting supplies, the store's unique presentation style aims to engage customers and encourage creativity.
"When we first started looking here the rents were really too high and we went back to Denmark and sort of forgot about it, then Covid came and after that crisis there was Brexit and prices came down on rent and we started to talk to landlords."
"Sstrene Grene is targeting 100 stores in the UK by 2027, aiming to revitalise prime high streets alongside other Nordic retailers like Ikea."
"The brand stocks a wide variety of products arranged in colourful displays, designed to attract shoppers and encourage creativity."
"Sstrene Grene is hoping that the arrival of Nordic retailers in central locations can help revitalize the retail landscape in the UK post-pandemic."
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