Meghan Markle has launched ‘As Ever,’ a line of nine products including a fruit spread marketed as a 'magical portal' to her luxurious life in Montecito. The items come in keepsake packaging intended for repurposing, such as storing love notes or special treasures. Critics highlight the excessive marketing and sentimentality behind ordinary products and suggest that Markle is capitalizing on her celebrity status to sell an experience rather than a commodity. This line reflects a common trend of high-priced, branded goods prioritizing aesthetics and narrative over practicality.
Markle presents her jam line not just as a product but as a 'magical portal' to her luxurious life, highlighting the trend of branded personal experiences over mere goods.
The As Ever collection, while marketed with sentimental packaging and descriptions, relies on the allure of celebrity rather than intrinsic product value to drive sales.
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