Many of the dishes at Claro are wonderful, but the endless emails are a real pain

At Claro, which serves food best described as eastern Mediterranean with Middle Eastern influences, I thrilled to some of the best dishes I have eaten this year, many of them plant-based. The cooking is smart, at times complex but most of all delicious.

This email, which is meant to tantalise, served only to terrify. Afterwards came the onslaught: the emails thanking me for coming, and asking me to give a rating.

Good God, no. I only went for dinner. Now you're stalking me. With terrible grammar and lousy punctuation. The lesson here: just because you can email your customers, doesn't mean you should.

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