IKEA's unique exhibition, titled the Hus of Frakta, celebrates the brand's iconic blue bag in an engaging setting near Oxford Circus. The exhibition provides an opportunity for attendees to personalize their bags with initials, with costs varying based on IKEA loyalty membership. Additionally, this exhibition has a free giveaway section and small shop, enhancing the visitor experience. The event is scheduled to run daily from 11 am to 8 pm, except Sundays, until March 23, 2025, allowing curious shoppers to explore this quirky homage to a household staple.
The Hus of Frakta exhibition is an unusual celebration of IKEA's iconic blue bag, where visitors can personalize their bags for a fee, especially for loyalty members.
The exhibition, running until March 2025, is located next to Oxford Circus and offers a unique experience along with a small shop and free giveaways.
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