Global, an advertising partner of Transport for London (TfL), aims to install immersive video ads in Elizabeth line stations. These plans have raised significant concerns from City Hall's Green Party regarding potential over-commercialization in transit spaces, which they believe could detract from the calming aesthetics of the recently awarded Stirling Prize-winning design. Green Assembly member Caroline Russell emphasized the adverse effects on neurodiverse individuals and called for a full Equality Impact Assessment. TfL acknowledged the revenue needs yet affirmed that customer experience and needs will be prioritized during the development of these advertising initiatives.
"The Elizabeth Line stations are designed to be beautiful, calming environments through which many thousands of people pass every hour. While advertising generates revenue that's reinvested back into the transport system, TfL is a public service it shouldn't be so underfunded that Londoners are bombarded with ads just to keep the network afloat."
"Transport for London's advertising partner Global aims to create world-first immersive formats, like digital screens wrapping walls and ceilings in underground walkways, raising concerns about overwhelming commuters."
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