Experiential venues are becoming a favored alternative to traditional hospitality as consumers seek more engaging and interactive experiences when dining out.
The steady shift in consumer preferences toward experience-led venues has transformed competitive socialising into a key market segment, appealing especially to younger demographics.
Now, 60% of consumers are more likely to visit a pub if it offers competitive socialising, highlighting the demand for interactive social experiences.
Value for money and social experiences are becoming pivotal in consumer decisions, leading to an increase in the popularity of food halls and event spaces.
#competitive-socialising #experiential-venues #hospitality-trends #consumer-preferences #event-spaces
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