The gin boom, initiated by relaxed distilling laws in 2009, peaked in late 2022, with sales steadily declining since, as retailers cut back.
Most consumers prefer classic London dry gin, valued for its juniper-forward flavor, with a mix of citrus and herbal notes, crafted through distillation.
Despite claims of craftsmanship, most gin comes from a few major distilleries, producing various brands and contract gins, with quality not guaranteed by price.
Beefeater London Dry serves as a quality benchmark, offering strong juniper flavor balanced with traditional botanicals, available widely at reasonable prices.
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