The Advertising Standards Authority ruled Wahed Invest's ads featuring burning US dollar and euro banknotes were likely to cause serious offence, leading to their ban.
Wahed claimed the visuals aimed to illustrate the pitfalls of financial exploitation and inflation, arguing that the portrayal of burning money mirrored popular culture.
TfL defended the ads as compliant with advertising policies, stating they only received a few complaints, indicating mixed public perceptions on the content.
Wahed defined Riba, the Arabic term for excess, as a core principle, asserting the ads sought to align with Islamic values against interest-driven exploitation.
#islamic-finance #advertising-regulation #consumer-perception #financial-exploitation #cultural-sensitivity
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