Aldi's UK chief executive Giles Hurley announced that the supermarket plans to expand to 1,500 sites, reflecting its ongoing ambition to grow its customer base amid surging sales and profits for the last year.
Aldi's recent strategy includes cutting prices leading into the Christmas season, as it transitions from a period of high food expenses to experiencing negative price inflation, marking a notable shift in the market.
The company is preparing to invest 1.4 billion over two years to support its expansion plans, which include opening 23 new stores by the end of the year and ramping up overall investment.
With over 1,020 stores currently, Aldi aims to leverage its strong sales performance while focusing on attracting new customers through both aggressive price cuts and an ambitious expansion strategy.
[
Collection
]
[
|
...
]