South by South West festival to integrate visual art at 2025 London debut
Briefly

"When I think about London, I've always been attracted to this idea that the music scene is completely melded together with fashion and the visual arts," says Patrick Moore, a board member of SXSW London.
"This whole ethos and design of our location [in Shoreditch] is based on having this interaction and collaboration," Randel Bryan, managing director of SXSW London, said last week.
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