Steven James, the cleaner behind Mr Carpet Clean, shared how the unexpected virality of his cleaning videos on social media led to a significant increase in followers, emphasizing the joy of showcasing his team's work in high-traffic areas. He remarked that the response, especially regarding a steam-cleaning video on the Northern Line, surpassed his expectations, drawing more than ten million views across platforms. This journey began when his children encouraged him to join Instagram, showcasing the blend of family involvement and entrepreneurial spirit.
James expressed surprise at the overwhelming positive reception of his cleaning videos, illustrating how people enjoy seeing the transformation from dirty to clean. His approach to posting videos focused on high-traffic areas, such as buses and theatres, resonated well with viewers. While he initially joined Instagram reluctantly at his children's urging, he noted how quickly his follower count grew and appreciated the community's engagement with his cleaning journey.
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