The Australian swimwear brand Budgy Smuggler has partnered with Transport for London ( TfL) for a new London Underground-themed collection in a deal facilitated by TfL's global licensing agency IMG.
Adam Linforth, Budgy Smuggler's Chief Smuggler, expresses excitement over the collaboration, aiming to create a special UK Summer collection that merges Australian and British iconic elements, endorsed by the regular Tube commuters.
The website hosting the news article has set up a donation platform to support its operations, reflecting a trend among media outlets, including The Guardian, to seek alternative sources of income beyond advertising revenue.
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