Business confidence in London saw a sharp decline in April, dropping 19 points to 43%, with companies less optimistic about their own prospects (49%) and the economy (36%). There is a focus on growth areas such as entering new markets (43%), training teams (43%), and adopting new technologies (38%). Meanwhile, UK-wide, confidence also fell to 39%. The North East remains the most confident region. Overall, the London business community is demonstrating resilience as they adapt to changing circumstances and seek growth opportunities amid uncertainty.
While business confidence has dipped in London this month, the capital's businesses remain focused on driving new growth.
Companies in London reported lower confidence in their own business prospects month-on-month, down 13 points at 49%.
Overall, UK business confidence fell ten points in April to 39%. Firms' optimism in their own trading prospects dropped seven points to 50%.
London businesses identified their top target areas for growth as entering new markets, investing in their team, and introducing new technology.
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